Organisational Influencers on Data Behaviour by Julian Schwarzenbach

How do different types of people influence your data-driven projects and programmes?

In this webinar Julian Schwarzenbach unravels the mystery of why certain people always seem to inhibit progress on data initiatives whilst others actively engage and support the objectives.


How Does Data Behaviour Impact The Organisation?

Drawing on over 20 years experience of consulting in the information management sector, Julian discusses some of the central themes from his Data Zoo publication (featured here on Data Quality Pro) and explains:

  • How to change individual behaviours
  • How to improve the organisational data behaviour
  • How to recognise the motivation of each individual 
  • How to map the impact of data behaviours

A fascinating and practical view of how the understanding of human behaviour is critical to long-term data quality and data governance success.



Julian Schwarzenbach