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Nigel Turner

The Law of 80/20: How to get your CRM Data Right

 
 

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About the Presentation

In this presentation, Nigel covers:

  • What is the law of 80:20?

  • Why the 80:20 law is relevant to CRM data

  • What can happen if CRM data is not fit for purpose

  • Why problems occur with data in CRM applications

  • Suggestions and strategies to address CRM data issues

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About the Presenter

Nigel Turner

Nigel Turner, Principal Information Management Consultant, EMEA, has over 20 years of experience in Information Management (IM) with specialization in Information Strategy, Data Quality, Data Governance, and Master Data Management.

Nigel has created and led large IM & CRM consultancy & delivery practices in multiple consulting organizations including British Telecommunications Group (BT), IPL, and FHO. Nigel also has experience in the data quality tools space as Vice President of Information Management Strategy at Harte Hanks Trillium Software, a leading global provider of Data Quality & Data Governance tools and consultancy where he engaged with over 150 customer organizations from all parts of the globe.

Nigel is a well-known thought leader in Information Management and has presented at many international conferences in addition to writing numerous white papers and blogs on Information Management topics. Nigel provides education across the IM community, having lectured at Cardiff University on Data Governance and as an active member of DAMA International’s mentoring program, which he was instrumental in founding.

Nigel can be reached at nigel.turner@globaldatastrategy.com. Nigel is based in Cardiff, Wales, UK.