Virtual Summit: Presentations

Now Available:

The exclusive online summit for Data Quality and Data Governance practitioners.

Available on-demand, from your computer, smartphone or tablet.

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Getting in Front of Data Quality

Dr. Thomas C. Redman ‘The Data Doc’
Founder - Navesink Consulting


This fast-paced presentation crystallizes what it takes to improve data quality.

The unfortunate reality is most data quality efforts fail. But those who approach the opportunity properly, put the right people in place, and use proven methods, can produce great results, relatively quickly and easily.

This presentation covers:

  1. Approach: Why eliminating the root causes of error is the only way to go.

  2. What You Need to Do: Including understanding customer needs, measurement, control, and improvement.

  3. Who Does the Work: An important first step involves getting responsibility for data out of IT. And everyone who touches data has a role to play!

  4. Why: Bad data have always cost time and money. Lots of both. Today, as organizations seek to leverage big data and become data-driven, the costs are even greater. But subtle.

  5. Culture: Every manager can improve data quality within his or her span of influence. Leadership is decisive.

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Data Quality Requirements: How to Define Measurable Characteristics of Data

Presented by Laura Sebastian-Coleman


To manage the quality of data, you must be able to measure it. To measure it, you need to define what you mean by quality data.

This presentation outlines an approach for defining measurable characteristics based on dimensions of quality.

It also discusses the relationship between data assessment and requirements definition, and the application of criticality and risk assessment to make better decisions about what data to measure and how to measure it.

How do I access the Virtual Summit?

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Data Governance by Stealth: A Phased Approach to Data Governance

Presented by Chris Bradley


In this presentation, world-renowned information management expert, Chris Bradley, explores an alternative strategy for Data Governance.

Join Chris as he teaches how to ‘fly under the radar’, building your Data Governance capability in phases and aligning disparate centres of excellence to construct a robust framework and strategy for Data Governance.

Some of the topics include:

  1. What is Data Governance – a simple definition

  2. Why is Data Governance critical and what are the impacts of poor Data Governance?

  3. Case studies of poor Data Governance

  4. A framework and organisational models for Data Governance

  5. Getting started in chunks and connecting islands of excellence

  6. How to avoid Data Governance ‘knockout blows’

  7. Bite-sized Data Governance: Summary

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Growing and Implementing Data Governance

Presented by Dalton Cervo


In this presentation, author and expert practitioner, Dalton Cervo outlines situations where Data Governance is required and gives practical ideas for its implementation.

Topics include:

  1. The different data structures and main categories of data

  2. DG Focus Areas - what are they?

  3. Horizontal vs Vertical Functions

  4. Top-Down Data Governance vs Middle Out vs Bottom-Up

  5. Data Governance in Decision-Making

  6. Data Integration in MDM and discovering the Statement of Record (SOR)

  7. CRUD management, Data Stewardship and Data Governance

  8. Metadata Management and Data Governance

  9. Data Quality and Data Governance

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Master Data Management: Defining MDM Maturity with a Continuous Improvement Approach

Presented by Mark Allen


Common to any MDM strategy is the need to transition master data from an insufficiently managed state to a highly managed and controlled state necessary to achieve MDM goals.

Achieving MDM goals requires a well orchestrated plan and set of key milestones spanning various disciplines, practices, capabilities, and improvement areas. Capturing the essence of this as a high level, measurable program strategy is what a maturity model is for and why continuous improvement needs to be a key focus throughout the maturity process.

This presentation covers how to define an MDM maturity model, how to apply maturity measurement consistently across an MDM program, and provides examples of various maturity milestones that should be tracked. This presentation will also discuss reasons MDM maturity can hit a wall, what are maturity inhibitors, and how to maintain momentum through a well focused continuous improvement approach.

The Three Legged Stool – How Data Privacy Compliance is Supported by Data Governance and Data Quality Practices

Presented by Daragh O Brien | Castlebridge Associates


Data Privacy is a growing area of importance.

Apart from increasing international regulation (101 laws and counting), increased penalties (EU proposing 5% of turnover), and increased media coverage, customers are increasingly concerned about privacy as a quality characteristic of data-driven businesses. Add to this the growth of “Internet of Things”, Big Data, and the ubiquity of Cloud computing, and there is a complex juggling act to perform.

This session will look at the role of Data Governance principles and Data Quality practices in helping organisations of all sizes addressing their obligations under Data Protection principles and legislation.

How do I access the Virtual Summit?

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Top Data Governance Mistakes and How to Avoid Them

Presented by Nicola Askham - ‘The Data Governance Coach’


Join this session to learn:

  • What not to do in your data governance initiative

  • What to do to overcome some of the common challenges

  • Tips and best practice advice to make your data governance initiative successful

Data governance is getting a reputation for being complex and extremely challenging to implement, but it need not be.

Learn from others experiences and do not repeat their mistakes. Join Nicola Askham, The Data Governance Coach, to hear about the many pitfalls that you could face, how you can deal with them and more importantly avoid altogether if you take a structured approach to your data governance initiative.

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Achieving Data Quality Management Success (on a Shoestring Budget)

Presented by Dylan Jones | Co-Founder of Data Quality Pro


Implementing a Data Quality Management Strategy can be a challenging undertaking at the best of times but for a small organisation the task can seem insurmountable with limited funding, staff and technology.

In this presentation, veteran Data Quality practitioner Dylan Jones (editor and founder of Data Quality Pro), takes you step-by-step through a case study of a small organisation which was suffering extensive waste and strategic deceleration as a result of poor data quality.

Following some creative uses of existing staff and simple methodology changes, the organisation witnessed a startling turnaround.

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Setting up a Data Quality Risk Management Program at your Organization

Presented by Alex Borek


Based on best practices from several industries and key insights from his book, “Total Information Risk Management: Maximizing the Value of Data and Information Assets,” Dr. Borek shows step-by-step how a data quality risk management program can be set up successfully and how data quality risks can be systematically identified and mitigated. As a result, a value tag can be put on data quality, which allows higher executive buy-in to data quality initiatives to reduce related risks.

Poor quality data often leads to major risks in all parts of an organization, affecting operational efficiency, bottom-line results, customer satisfaction and strategic decision making.

Monitoring, measuring, and quantifying how information quality impacts business objectives on an enterprise wide scale – both financially and non-financially, can become, however, a tricky task.

How do I access the Virtual Summit?

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Aligning Data Quality with the Business in Energy Retail

Presented by Mark Humphries


Data Quality is not an end goal in its own right. It needs to support the business.

In this presentation, Mark explains how as Data Manager for a European Energy Supplier, he established a framework and a culture for maintaining Data Quality by starting with the business model.

Because Mark started with the business and not with the data, he established a working Data Governance framework without explicitly calling it as such; an approach that he calls Data Governance by Stealth.

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Using Lean Principles to Manage the Data Value Chain

Presented by Mario Faria


Creating and managing a data office is not an easy task.

The reasons for so many problems in streamlining a data strategy come from lack of data ownership, lack of a data roadmap and the data processes not clearly defined.

Using the Lean Principles that come from the Toyota Production System is one method that has been proved to be quite successful.

This session will explore how it can be done.

Making Data Quality Metrics Meaningful to Business Sponsors and Stakeholders

Presented by James Phare


How do you make data quality metrics more accessible, intuitive and relevant to a business audience?

This is the problem that experienced data quality practitioner and former Head of Information Management, James Phare, tackles in his first Data Quality Pro Virtual Summit Presentation.

James tackles a range of issues such as:

  • How to close the gap between what metrics a data practitioner values and the metrics a leader needs

  • The phases of data metrics maturity and how to move your organisation up the curve

  • Understanding the different types of cost and how they impact metric selection

  • The importance of prototyping and simulation to deliver faster value to the business

How do I access the Virtual Summit?

Competing with High Quality Data – Building and Executing a Successful Data Quality Approach

Presented by Rajesh Jugulum


Because of the adverse impacts that poor quality data can have, organizations have begun to increase the focus on data quality in business in general and they are viewing data as critical assets like others such as people, capital, raw materials and facilities.

Since the data quality field is experiencing explosive growth, many companies have started to realize the importance of having a dedicated data quality (DQ) program to ensure that the data is fit for the intended purpose.

This presentation aims at outlining a holistic DQ approach that businesses can adopt to energize their DQ innovation processes, perfect their data gathering and usage practices and ensure robust and reliable data is available to make judicious decisions.

The proposed DQ approach that is based on DAIC (Define, Assess, Improve and Control) project life cycle, is a structured, systematic, and disciplined approach to ensure that we are getting satisfactory levels of data by minimizing cost of low quality data. This in turn, strikes a balance between rigor and creativity resulting in reduced DQ assessment and issue resolution times.

The presentation also includes some case studies from large organizations.

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Enabling Greater Data Intelligence Through Grass Roots Data Quality Efforts

Presented by Don Jenkins


In this presentation, Don Jenkins leads you on an insightful journey of grassroots Data Quality Improvement at EnerNOC, an award-winning provider of intelligent energy management solutions.

EnerNOC witnessed incredible gains from leveraging Data Quality to help improve the performance of vital operations across the organisation.

Don provides detailed case studies on how to tackle issues such as:

  • Achieving quick wins but keeping the big picture in mind

  • Ensuring your data quality metrics resonate with the business

  • Maintaining momentum by winning big on smaller initiatives

  • Building operational data quality processes that can be handed over to Business as Usual

  • Massively reducing effort while increasing speed and revenue retention

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Metadata Management as a Key Component to Data Governance, Data Stewardship, and Data Quality

by Dalton Cervo


For many organisations, their data landscape is one of disparate and fragmented silos, resulting in conflicting data. These conflicts cause considerable operational waste and severely limit the strategic performance of leaders.

The answer, of course, is to adopt modern attitudes and approaches to data management. However, many organisations fall into the trap of delivering disparate data management disciplines that fail to align, and so the problem repeats itself.

Metadata Management is a core method that needs to be aligned with every aspect of your Data Quality, Data Governance and Data Stewardship initiatives. In this presentation, globally recognised practitioner and author Dalton Cervo provides a detailed account of how to make this alignment a reality.

How do I access the Virtual Summit?

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Reaching for the Sky: The Quest for Data Accuracy

Presented by Jon Evans


Jon Evans, Information Strategist and founder of Equillian provides practical advice for measuring and managing data quality accuracy.

Key topics include:

  1. What do we mean by data accuracy?

  2. Techniques to help measure data accuracy

  3. Understanding why data accuracy is so elusive

  4. Learning how to improve data accuracy

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Little Data in a Big Data World

Presented by Laura Sebastian-Coleman


In this presentation, data quality expert and author, Laura Sebastian-Coleman explores the data quality challenges in healthcare and their impact on Big Data initiatives.

Topics include:

  • The promise of Big Data in Healthcare

  • Challenges with the quality of healthcare data

  • Academy health examples

  • Science, commerce and data quality implications

  • Butterfly effect in data quality

  • Making good on promise of healthcare data analytics

  • Recognising and reducing variation in data quality

The Law of 80/20: How to get your CRM Data Right

Presented by Nigel Turner


In this presentation, Nigel covers:

  • What is the law of 80:20?

  • Why the 80:20 law is relevant to CRM data

  • What can happen if CRM data is not fit for purpose

  • Why problems occur with data in CRM applications

  • Suggestions and strategies to address CRM data issues

How do I access the Virtual Summit?

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It’s What’s Inside That Counts: How Your People Can Lead Your Data Governance

Presented by Charles Joseph


In this presentation Charles Joseph provides an account of how specialist insurer, Beazley, is taking a people-centric approach to Data Governance.

Charles focuses on a range of key issues that companies need to address such as:

  • Selling complex data governance and data quality initiatives to the business

  • Engaging with supporters and evangelists to gain maximum traction

  • Assigning roles for data governance

  • Understanding the exact questions you need to address in order to be successful

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Creating Data Management Discipline Through Defining and Executing Data Policies

Presented by Mark Allen


In this presentation, highly respected data management expert and author, Mark Allen, shares a range of practical ideas on how to build a data management discipline through the definition, measurement, control and management of data policies.

Some of the topics include:

  • How to define the overall scope

  • The organisational structure of a data policy framework

  • How to track and measure data policies

  • Compliance tracking

  • How to set ownership and authority

  • Resourcing and budgeting requirements for your data policy

  • Defining and managing the lifecycle of your data policies, from planning to maintenance

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Understanding Privacy Impact Assessments for Information Governance, Quality, Ethics and Success

Presented by Daragh O Brien
Managing Director of Castlebridge Associates


This session is about Privacy Impact Assessments, Ethics and Governance and how we can use or adapt existing tools and frameworks to help us address the new challenges such as GDPR that are emerging.

Daragh explores how modern architectures, such as Big Data Analytics, are impacting the privacy of consumers and regulatory directives.

Topics include:

  1. What do we need to plan?

  2. The curse of the mad data scientist

  3. Examples of data quality trainwrecks

  4. Privacy by design – the architecture required

  5. Creating a plan for Privacy by Design and Privacy Engineering

  6. Privacy Impact Assessments – what are they and where in the PMBOK life cycle?

  7. The cost pyramid and the decision thresholds of a Privacy Impact Assessment

  8. 6 step approach to Privacy Impact Assessments

  9. Data Commissioner viewpoint of Privacy Impact Assessments

  10. FMEA – Failure Mode Effects Analysis

How do I access the Virtual Summit?

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Through the Looking Glass: An Analytical Approach to Targeting Data Governance

Presented by Jon Evans


When a global entertainment and media company decided they needed to start taking Data Governance seriously, one question rang out loud and clear – where do we start?

Whilst DG was recognised as an essential capability they needed to develop in order to tame their ever-growing information estate, the initial challenge came from the sheer size, scale and diversity of their business.

  • Where were the most serious issues currently being felt?

  • What capabilities did they already have that could be leveraged more widely?

  • How did Data Governance maturity vary across the business?

This session will explain how these questions were answered by using an innovative approach that brought together techniques from the world of data governance, business intelligence and enterprise architecture.

Becoming a Data Driven Organisation: Aligning Business & Data Strategy

Presented by Donna Burbank and Nigel Turner

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In this presentation, information management experts Donna Burbank and Nigel Turner, provide a deep-dive into the practicalities of creating a data strategy that perfectly aligns to your business goals.

Topics include:

  • Components of a Data Strategy

  • The DMBOK Framework

  • Building an Enterprise Data Strategy

  • The Interdependency of Business and Data Strategy

  • Transforming the Business Through Data

  • Creating a Business Motivation Model

  • Case Studies: What Works in Real Life?

  • Roles and Culture in a Data Strategy

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How to Improve Revenue Through Data Quality Management

Presented by Dylan Jones | Co-Founder of Data Quality Pro


In this case study presentation, Dylan explains his methodology for delivering a large scale data quality audit, for a major corporate organisation, with a complex data landscape of historical physical assets.

Topics Include:

  • Scoping the audit

  • Setting clear objectives

  • Creating the team

  • Sourcing the necessary technology

  • Methodology for performing the audit

  • Presenting the findings,, outcome and recommendations

  • Making improvements based on the audit

How do I access the Virtual Summit?

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How To Gain Business Buy-In for Data Governance

Presented by Nicola Askham - ‘The Data Governance Coach’


Over the past thirteen years or so, Nicola has learnt the right and wrong ways to go about gaining business buy-in for data governance.

In this presentation, she shares her best advice on the topic and shows how to articulate the benefits of data governance in a meaningful way.

Topics Include:

  • What is Data Governance?

  • Generic Benefits of Data Governance

  • Translating Generic Benefits into Benefits that are relevant to your organisation

  • Top Down or Bottom Up approach?

  • Creating a Conceptual Data Model

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Creating and Managing Data Dictionaries

Presented by Ian Rush


In this presentation, Ian Rush draws on his extensive experience of developing and managing data dictionaries and talks us through:

  1. Why do we need a data dictionary?

  2. What are the benefits of data dictionaries compared with the cost involved?

  3. What does a data dictionary look like?

  4. How do we maintain a data dictionary?

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Data Quality and the Impact on Decision-Making

Presented by Christoph Samitsch


This presentation explores the relationship between data quality and decision-making. Not only is there strong evidence that data quality influences decision-making performance, but the time it takes to make a decision may also be a variable affected by that.

Christoph shines a light on what constitutes data quality, including a focus on data quality dimensions as identified from past research efforts.

The presentation explores the decision-making process and how data quality comes into play when talking about an increase or decrease of decision-making performance. An example scenario for which this assumption could be applied is the usage of Decision Support Systems, which are often used in a professional manner or for personal purposes. As an example, Google Maps is heavily used by users as a spatial Decision Support System with the aim to make decisions more efficiently.

Finally, the presentation explores conducts research on the decision-making process and includes hypotheses the presenter has attempted to confirm. Christoph rounds this up with the main findings of his thesis and suggestions for future research.

How do I access the Virtual Summit?

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Next Generation Data Strategy: Practical ideas for aligning your data strategy with a corporate strategy

Presented by Rajesh Jugulum


In this presentation, data quality and Lean Six Sigma author, Rajesh Jugulum, provides practical ideas for aligning your data strategy with a corporate strategy in order to create higher levels of data quality.

Some of the topics include:

  • Creating an Enterprise Data Management Framework

  • How to align corporate requirements with data requirements

  • How to integrate the data quality decomposition framework into the data strategy

  • How to discover the functional requirements of a data strategy

  • The foundational capabilities of data quality

  • How to prioritize your Critical Data Elements (CDE’s)

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Data Governance and Data Quality: A Keystone to a Successful Data Transformation Process and Strategy

Presented by Eric Callmann


In this presentation, Director of Data Operations and Strategy, Eric Callmann, walks the viewer through the Data Transformation Process of Platts and how Information Governance forms a central hub to the entire process.

Some of the topics include:

  • Which data quality dimensions Platts are using to ensure high quality foreign exchange data

  • How normalization helps extend the value of the data

  • The key activities of information governance at Platts

  • The end-to-end process of validations and checks that Platts use to ensure high quality throughout the data transformation process

ISO 8000: Part 150 as a Framework for Data Governance

Presented by Julian Schwarzenbach


ISO 8000 has gained acceptance as a preferred standard for master data quality, particularly in the field of Asset Information Management but how should organisations exploit Part 150 of ISO 8000 on their initiatives?

In this presentation, international asset data quality expert, Julian Schwarzenbach, shares his view on how ISO 8000: Part 150 can be deployed and leveraged for a wider data governance framework.

Topics include:

  • How to approach your data design strategy

  • Planning for data quality

  • What criteria to adopt for setting up data quality

  • Ideas for how to measure data quality

  • What to consider when improving data quality

  • Enhancing the standard model

  • Implementation considerations

How do I access the Virtual Summit?

Ethics in Information Governance

Presented by Katherine O'Keefe
Castlebridge Associates


In this presentation, Katherine O’Keefe discusses:

  1. Ethics and their relevance to Information Management Practices

  2. Developments in new technology and how that relates to human rights and privacy

  3. A brief overview of ethical first principles

  4. A framework for ethics in Information Management

  5. An overview of practical methods to align ethics with Information Governance – looking at risk management and Information Management practices

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Data Quality Strategy in a Big Data Analytics World

Presented by Alex Borek


Big Data is no longer an abstract concept. It is today’s reality companies compete in.

Organizations around the world move rapidly towards capturing, integrating and analyzing data at massive scales, varieties, and at higher speeds. Structured and unstructured data is processed and infused as information insights into all key business and decision making processes in organizations.

There is a multiplicity of new technological platforms like Hadoop, NoSQL and new information architectures that support organizations to be able to handle Big Data.

But once Big Data technologies are implemented and used, companies have to think about the next important step: Making sure that the revolutionized systems and platforms deliver trusted information to business users.

The challenges are manifold, as well as the opportunities.

Applying Data Quality and Confidence in The Environment Agency

Presented by Angie Wills and Rebecca Strickland | The Environment Agency

The Environment Agency is a public sector organisation and with increasing data transparency from public bodies, data quality is taking centre stage.

This session outlines our experience of using a pragmatic approach linking data quality and confidence to impact in our outcome focused organisation. We will discuss: How we worked internally to identify and prioritise data quality and the risks when data fails to meet our expectations How we linked data quality to outcomes in an organisation that isn’t revenue driven The data quality issues we faced The benefits we realised

How do I access the Virtual Summit?

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Superb Data Governance is not the Outcome

Presented by Lisa Allen and Michael Rose , The Environment Agency

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The Environment Agency is a public sector organisation.

This session explains our experiences of implementing data governance. We outline how we structure data governance and monitor, measure and track progress through a data management maturity model.

We show the clear linkages between good data governance and direct benefits to the end users both within and outside the organisation.

By getting governance right our data can deliver more than before.

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Data Quality in Emerging Markets

Presented by Gary Allemann


Emerging markets such as those in Africa, South America and Asia present unique data quality challenges that frequently overwhelm Euro or US centric approaches and technologies.

These challenges include:

  • High levels of illiteracy amongst both customers and staff

  • Immature IT environments

  • Lack of standards and variety from country to country

  • Multilingual populations

  • No fixed addresses (or no standards)

  • and many more

These economies together represent almost 50% of the global population and present opportunities for growth that make them attractive to global businesses.

This presentation focuses on some of the unique challenges experienced in these environments by the speaker, and present strategies for dealing with these.

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Destination Data Town – A (Fun) Path to Better Data Quality

Presented by Bill Florio


A key challenge for data quality leaders is ensuring the business is aware of the benefits of improved data quality and the risks of doing nothing.

In this presentation, Bill Florio talks about how a data quality initiative within Teach for America achieved a range of key benefits.

His presentation focuses on:

  • How to ground your employees in what data quality means and why it matters

  • How Teach for America addressed its data quality challenges

  • Creative approaches that both involve and motivate users in tackling data quality issues 

How do I access the Virtual Summit?

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Welcome to the Data Zoo!

Presented by Julian Schwarzenbach
Director, DP Advantage


The behaviours of staff towards data can have a critical impact on the data used by an organisation. Sometimes users, with best intentions, do the craziest things with data. Our popular Data Zoo concept explores the ways that people interact with data, the good and bad points of these interactions and, most importantly, the organisational factors that influence data behaviours. The Data Zoo has been updated to reflect the latest thinking and also has had a visual make over and will form the basis of this presentation. Do you know where your Data Squirrels store their data? Do you know how to deal with Data Anarchists? Do you know why you should have a Data Evangelist?

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Getting Started with the ISO 8000 Data Quality Standard

Presented by Peter Eales


As a member of the ISO 8000 standards development committee and in-demand ISO 8000 consultant, Peter has an unrivalled view on the practical implementation and application of ISO 8000 in industry.

In this presentation, Peter looks beyond the theory of data standards to share practical, actionable insights, of how to implement ISO 8000 in a commercial setting.

How do I access the Virtual Summit?